He has been busy elsewhere in the meantime, launching Virgin America airlines, V Australia airlines, Virgin Atlantic Little Red airlines, and investing heavily in Virgin Galactic, perhaps because – as he has started saying – he has a plan to move to Mars. How much, Naomi Klein asked Branson, will he have put into his pledge by then? "I suspect it will be less than $1bn right now," he confessed. "We have to make it a win-win for all concerned." "Gaia capitalism", Branson has called his vision. Some pays for the snazzy Carbon War Room, a sort of green-tech Dragons' Den. Some goes into developing low-carbon fuels. A $25m investment went into the Virgin Earth Challenge, a prize for inventing something to suck up all the planet-wrecking carbon emitted by gas-guzzling industries like his own. E ight years ago, Richard Branson, the tie-loathing adventurer (as his Twitter feed has it) and figurehead of Virgin Atlantic airlines, Virgin Galactic space travel and so on, pledged to invest around $3bn (£1.85bn) in green technologies by 2016.
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